About CoreCraft Fitness

At CoreCraft Fitness, we’re on a mission to revolutionise your fitness journey! Our story began with a passion for Pilates and a vision to create personalised reformers that inspire movement and transformation. We know that everybody is unique, and that's why our high-quality reformers are designed to meet your individual needs and goals, making every workout an exciting adventure. We believe that fitness should be fun and empowering! Our reformers not only enhance strength and flexibility but also infuse joy into your routine. Whether you’re a seasoned pro or just starting out, we’re here to support you every step of the way. Join the CoreCraft Fitness family, where we celebrate health, balance, and personal growth.

What sets us apart

Our focus on quality and customer satisfaction. We understand that every individual has unique fitness needs, which is why our reformers are designed with versatility in mind. We also offer personalisation options, allowing you to choose everything from the colour of the upholstery, a black or white frame and personalised text on the side of your reformer, ensuring your reformer reflects your style.

About The Owner

Hi, I’m Jayden, the founder of CoreCraft Fitness. As a passionate Pilates enthusiast and advocate for holistic wellness, I started this business with a clear vision: to bring high-quality, customisable Pilates reformers to fitness lovers across Australia. I believe that every body is unique, and your equipment should be too. 


That’s why I’m committed to offering reformers that can be personalised to suit your individual needs and preferences. From overseeing our operations to ensuring exceptional customer service, I’m dedicated to making Pilates accessible, enjoyable, and tailored for everyone. 

About Our Personalised Reformers 

Our high-quality Pilates reformers are expertly manufactured to order and shipped directly to your door, ensuring precision craftsmanship, affordability and unmatched personalisation. While our Reformers are made internationally, our business is proudly based in Australia, where we manage our operations, customer service, and website to serve you with local care and support.

  • Our Mission

    Is to provide innovative, durable, and user-friendly Pilates reformers that enhance physical fitness and promote overall well-being. We believe in the power of Pilates to strengthen the body, improve flexibility, and foster mental clarity.

  • Our Vision

    Is to create a world where everyone can access high-quality fitness equipment that empowers them to achieve their health and wellness goals, whether its in a studio or in the comfort of their own home.
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